Traffic
With more vehicles on the road, commuting
to and from work or just getting around has become
more difficult each year. Radio traffic reports
have always been essential to anyone with a
driver's license. Niche formats, one-hit wonders and
on-air personalities may all come and go, but radio traffic
reports remain one of radio's most valuable assets.
How important are traffic reports?
- 44% of all radio listening
happens in-car.
- 86.5% of workers commute to work
via car.
- The average commute time is 25
minutes.
- While driving 84% of drivers listen
to the radio and 59% of drivers are listening for traffic
reports.
With over 1,000 stations in more than
200 markets, Clear Channel Traffic offers advertisers
one of radio's most powerful avenues to get the message
out to potential customers. Clear Channel Traffic
customizes campaigns that deliver results. All
Announcements are directly adjacent to high attention
traffic reports or informational programming in a clutter-free
environment. For more information, refer to the contact
list on the right.
