Radio Resources

	Station/Market Info
	Audio Engagement
	Radio Timeline
	National Format Averages
	Radio 101 Presentations Radio Makes A Special Connection With Its Listeners The Value of Radio Qualitative Understanding Radio Formats Radio 101
	Clear Channel "Less Is More" Initiative (LIM) Less Is More Results In Higher Time Spent Listening to Clear Channel Radio Stations Listener Response Clear Channel LIM Press Release Industry Response Burke Research on LIM John Hogan Q&A
	Links Arbitron Information on Arbitron's website includes metro populations and ranking, survey methodology, rating terms and definitions, studies and reports on radio listening (including the Spot Load Study 2005 conducted by Arbitron and Edison Media Research), and on-line training. Radio Ad Effectiveness Lab The Radio Ad Effectiveness lab (RAEL) was created in 2001 by advertisers, agencies and radio companies as an independent organization to research the effectiveness of radio advertising in the U.S. Read case studies, white papers, and recent primary research studies on the effectiveness of radio advertising. Radio Advertising Bureau The Radio Advertising Bureau is an industry organization dedicated to the promotion of the commercial radio industry in the United States. Its goal is to increase awareness and use of radio advertising and to provide training, research, and sales promotion services it provides to member stations, groups, and networks. The site includes the RAB's Radio Marketing Guide & Fact Book (listed under Radio in the Media section) which provides information on radio audiences, radio listener purchase patterns, and radio advertising expenditure data.