Press Releases
For Clear Channel Radio
Sanda Coyle
Clear Channel Radio
210-822-2828
SandaCoyle@ClearChannel.com
Jennifer Gery/Scott Cianciulli
Brainerd Communicators
212-986-6667
gery@braincomm.com
cianciulli@braincomm.com
For NBC
Wendy Luckenbill
818-840-2543
wendy.luckenbill@nbcuni.com
NBC “Takes Over” Clear Channel Radio Stations to Promote Fall Season with Large Scale
Media Buy
Radio Programmers and Listeners to Create a Journey Through Music that Complements Innovative Creative for Launch of “Journeyman”
BURBANK, SAN ANTONIO,
September 17, 2007 - The NBC Agency and Clear Channel
Radio today announced unique, national radio campaigns
for NBC's fall programming line up. Today, on-air and
online promotions begin on select Clear Channel Radio
stations in the top 10 demographic markets to drive viewers
to the new romantic mystery/drama series "Journeyman," which
premieres on Monday, September 24 (10:00 p.m. ET). And
next Monday, NBC and Clear Channel Radio will orchestrate
the first ever “takeover” sponsorship in
the radio medium with NBC as the exclusive, full-day
advertiser on five of Clear Channel Radio’s biggest
reach stations.
Elements of the “Journeyman” campaign include
15-second, pre-produced NBC spots that will seamlessly
surround clever music programming that mixes contemporary
hits and favorites from years ago to build upon the show’s
travel-through-time theme. In addition, on-air spots
will drive listeners to radio station Web microsites
where they can select their favorite “now and then” music
combinations of artists or genres to help create the “Journeyman” playlists
for participating Clear Channel Radio stations. Online
previews of “Journeyman” episodes are also
available via these sites, like (http://www.star987.com/
pages/journeyman/).
To kick off the week when NBC’s debuts it series
premieres, the network will sponsor radio programming
for the entire day on September 24 on WHTZ-FM (Z100)
in New York, KIIS-FM in Los Angeles, KYLD-FM in San Francisco,
WKSC-FM in Chicago and WIOQ-FM in Philadelphia. Instead
of typical commercials, listeners will hear entertaining
vignettes hosted by the new show talent. Unique content
will be featured every hour.
Also in these markets, from 6:00
a.m.-7:00 p.m., stars of a new NBC fall show “Chuck,” are taking
over the airwaves to discuss their new show. During these
hours, all five stations will refer to themselves as "Chuck-FM,” and
Zach Levi and Josh Gomez (who play Chuck and Morgan respectively)
will introduce all station content reports (news, traffic,
weather, sports) with no other commercial breaks or advertisers
running concurrently. Starting today, Zach and Josh will
be announcing their planned takeover via 15 and 30-second
spots on designated and partner stations.
“We are pleased to be part of
these breakthrough radio advertising concepts with the ‘takeovers’ to
introduce our fantastic programming and the music bookends
to build excitement through interactivity for ‘Journeyman’,” said
Tim Farish, Vice President of Media, The NBC Agency. “We
expect these fun and innovative campaigns to generate
similar ratings success as previous Clear Channel Radio
collaborations have for NBC series premieres like ‘Heroes’.”
"These
marketing programs are great examples of how Clear Channel’s
ability to customize audio and digital messaging for
massive impact,” said
Jeff Howard, President, Clear Channel Radio Sales. “We
expect the combination of NBC’s high-quality production
and the massive listernership of five of our largest
reach vehicles in the U.S. will drive viewership in their
core 18-49 demographic.”
About “Journeyman”
From the Emmy Award-winning writer-producer Kevin Falls
(“The West Wing”) and Emmy Award-winning
director –producer Alex Graves (“The West
Wing”), “Journeyman” is a romantic
mystery-drama about Dan Vasser (Kevin McKidd, “Rome”),
a San Francisco newspaper reporter and family man who
inexplicably begins to travel through time and change
people’s lives. Along the way, he also must deal
with the difficulties and stress at work and home brought
on by his sudden disappearances. However, his freewheeling
travels through the years reunite him with his long-lost
fiancée Livia (Moon Bloodgood, “Day Break”) – which
complicates his present-day life with Katie (Gretchen
Egolf, “Martial Law”) and their son. Reed
Diamond (“Homicide: Life on the Street”)
and Charles Henry Wyson (“The Curious Case of Benjamin
Button”) also star. “Journeyman” is
a production of 20th Century Fox Television. Falls is
executive producer and writer; Graves is executive producer
and director of the pilot.
About “Chuck”
From executive producer, Josh Schwartz (“The O.C.”)
and executive producer-director McG (“Charlie’s
Angels,” “We Are Marshall”) comes a
one-hour, action-comedy series about Chuck Bartowski
(Zachary Levi, “Less Than Perfect”) – a
computer geek who is catapulted into a new career as
the government’s most vital secret agent. When
Chuck opens an e-mail subliminally encoded with government
secrets, he unwittingly downloads an entire server of
the sensitive data into his brain. Now, the fate of the
world lies in the unlikely hands of a guy who works at
Buy More Electronics store. Instead of fighting computer
viruses, he must now confront assassins and international
terrorists.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused
on serving local communities across the U.S. with more
than 110 million listeners choosing Clear Channel Radio
programming each week. The company's content can be heard
on AM/FM stations, HD digital radio channels, on the
Internet, via iPods and via mobile-navigation devices
from Cobra, Garmin, Kenwood and others. The company's
operations include radio broadcasting, syndication and
independent media representation. Clear Channel Radio
is a division of Clear Channel Communications, Inc. (NYSE:CCU),
a leading global media and entertainment company. More
information on the company can be found at www.clearchannel.com.
About The NBC Agency
The NBC Agency, founded in November 1999, is a multi
award-winning advertising team that made "Must
See TV" a household slogan and reinforced the
term "appointment television" for NBC programming.
It is a unique, full-service advertising agency servicing
the advertising and promotional needs of all NBC Universal
owned entities, which include entertainment, news,
sports and corporate divisions of NBC as well as the
cable, internet and syndicated properties and brands
that the company owns or holds an equity interest in,
such as CNBC, MSNBC and MSNBC.com, Bravo, USA, SCI
FI, Telemundo and NBC Universal Television Distribution.