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KATZ MEDIA GROUP ESTABLISHES
POLITICAL SALES & STRATEGY
 UNIT FOR RADIO
Genelle Niblack named VP/Director of Political Sales & Strategy

New York, NY  June 6, 2007 - Katz Media Group (KMG) has announced the launch of a new unit which will focus exclusively on providing Radio marketing and media solutions for political candidate and issue advertisers.  Genelle Niblack has been appointed VP/Director of Political Sales & Strategy for this new unit.  Her responsibilities will include overseeing political network sales and strategy for all of KMG Radio.

"The combination of KMG's 3,000+ represented radio stations provides political advertisers with unparalleled access to customized demographic and lifestyle radio networks that can be purchased either in their entirety or on a state-by-state basis," said Stu Olds, CEO of Katz Media Group. "Genelle's knowledge of the radio marketplace makes her the perfect guide and an invaluable resource for all political advertisers."

"Radio captured over eight percent of the $3 billion total advertising dollars spent in the 2006 campaigns, and we anticipate higher numbers in the upcoming 2008 election year, in light of radio's 95% reach of the 18+ demo," said Genelle Niblack. "Katz Media Group's newly created unit will offer the political marketplace the ability to harness the full power of local radio's reach in a one-stop, flexible, efficient and cost-effective manner, never before available."
For more information on political advertising on radio, contact genelle.niblack@katz-media.com or go to www.katzpolitical.com.

About Katz Media Group: 
Katz Media Group, Inc., a subsidiary of Clear Channel Communications, is the only full-service media sales and marketing firm in the United States serving multiple types of electronic media, with leading market shares in the representation of radio and television stations. 

Katz Media Group has several unique branches of radio representation in order to best serve the needs of our clients. The four companies, which include the Katz Radio Group, Clear Channel Katz Advantage, Univision Radio Sales and Clear Channel Katz Advantage, are each structured for maximum efficiency and poised for growth. Additional information is available at www.katz-media.com/radio.

Ruth Roman
Vice President/Director of National Research
Phone: 212-424-6418
Fax: 212-424-6208
E-mail: ruth.roman@clearchannel.com

 

 

 

 

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