Press Releases
KATZ MEDIA GROUP ESTABLISHES
POLITICAL SALES & STRATEGY UNIT FOR
RADIO
Genelle Niblack named VP/Director of Political Sales & Strategy
New York, NY June
6, 2007 - Katz
Media Group (KMG) has announced the launch of a new unit which will focus exclusively
on providing Radio marketing and media solutions for political candidate and
issue advertisers. Genelle Niblack has been appointed VP/Director of
Political Sales & Strategy for this new unit. Her responsibilities
will include overseeing political network sales and strategy for all of KMG
Radio.
"The combination of KMG's 3,000+
represented radio stations provides political advertisers
with unparalleled access to customized demographic and
lifestyle radio networks that can be purchased either
in their entirety or on a state-by-state basis," said
Stu Olds, CEO of Katz Media Group. "Genelle's knowledge
of the radio marketplace makes her the perfect guide
and an invaluable resource for all political advertisers."
"Radio captured over eight percent of the $3 billion total advertising
dollars spent in the 2006 campaigns, and we anticipate
higher numbers in the upcoming 2008 election year, in light of radio's 95%
reach of the 18+ demo," said
Genelle Niblack. "Katz Media Group's newly created
unit will offer the political marketplace the ability
to harness the full power of local radio's reach in a
one-stop, flexible, efficient and cost-effective manner,
never before available."
For more information on political advertising on radio,
contact genelle.niblack@katz-media.com or
go to www.katzpolitical.com.
About Katz Media Group:
Katz Media Group, Inc., a subsidiary of Clear Channel
Communications, is the only full-service media sales
and marketing firm in the United States serving multiple
types of electronic media, with leading market shares
in the representation of radio and television stations.
Katz Media Group has several unique
branches of radio representation in order to best serve
the needs of our clients. The four companies, which include
the Katz Radio Group, Clear Channel Katz Advantage, Univision
Radio Sales and Clear Channel Katz Advantage, are each
structured for maximum efficiency and poised for growth.
Additional information is available at www.katz-media.com/radio.
Ruth Roman
Vice President/Director of National Research
Phone: 212-424-6418
Fax: 212-424-6208
E-mail: ruth.roman@clearchannel.com